Retail Stores

Liven up your next sales promotion with... a live DJ, announcements, giveaways, fashion shows...the options are endless!

What kind of music will you play?

Positive, feel good songs with no inappropriate language or content. It mainly depends on the venue, the event, and the customer base.

Questions?  Request A Quote

Studies show...

Stores' environments provide consumers with informational clues about the uniqueness of the merchandise and service quality and assist in shaping consumer attitudes and perceptions about the global store image. Store image and mood can be changed dramatically by the introduction of music. Music establishes the mood, helps motivate the subconscious and can create a lasting impression on existing and potential customers. The study found that specifically programmed music can play a role in the total shopping experience and can be an important tool in creating a memorable identity for specific retail brands. If the music was specifically designed to fit a particular demographic and psychographic, then customers tended to relax and stayed longer in the store.

Research indicates that volume, speed and type of music can have profound effects on product preference, time in store, and spending money.

There have been a number of studies conducted to identify the ways in which music affects consumer behaviour. Research has found that loudness, tempo and genre of music have significant effects on how long consumers spend in shops and restaurants, how much they purchase or consume, and whether they view brands or individual products favorably or unfavorably.  Studies indicate that sales per minute are much higher when music is played loudly than with soft background music.

    * Bruner, G. (1990). "Music, mood, and marketing.” Journal of Marketing, 54(4), 94-104
    * Oakes, S (2007). "Evaluating empirical research into music in advertising: A congruity perspective.” Journal of Advertising Research, 47(1), 38-50.
    * Yalch, R., & Spangenberg, E. (1990)."Effects of store music on shopping behavior.” Journal of Consumer Marketing, 7(2), 55-63.